The last weekend of May, the city of Toulouse hosted a major event with the inauguration of the C&C store, the largest Apple Premium Partner in Europe, located at 57 rue d'Alsace-Lorraine.

This opening, orchestrated by the Italian group, marks a significant turning point in the history of Apple in the region, offering Toulouse residents and those from the surrounding area privileged access to the products and services of the famous brand with the apple.

The First Apple Premium Partner in Southern France

The Toulouse store stands out as the first Apple Premium Partner (APP) in Southern France. With its 250 m² spread over two floors, it represents a model of excellence and innovation.

Completely renovated, the store offers a customer experience comparable to that of Apple Stores, with designer furniture, an enlarged sales area, and a wide range of products on display.

A team of 23 professionals, trained in the latest innovations, is dedicated to offering high-end service to visitors, whether they are individuals, professionals or from the education sector.

Arnaud Adelbert, store manager, expressed his pride at this new step: "This inauguration represents a new exciting challenge and a continuity in our quest to improve the shopping experience for our customers. Obtaining this new label strengthens the confidence of our loyal customers in our expertise and our services".

The C&C Group in Expansion

The inauguration of this store is part of the C&C group's expansion strategy, which acquired iConcept in 2022, including the Toulouse store as well as other resellers in France.

The group, the European leader in Apple authorized resellers, now has 22 stores in France and an international presence with 102 stores in Italy, Sweden, Finland, Estonia and Latvia. With a workforce of over 1,000 employees, C&C is recognized for its commitment to excellence and personalized customer service.

C&C's management underlined the importance of this new opening: "The inauguration of this Apple Premium Partner in Toulouse illustrates our constant commitment to offering an exceptional customer experience, by providing them with privileged access to Apple products and services in an elegant and upscale setting".

Two days of festivities

To celebrate this opening, special events were held on Friday, May 31 and Saturday, June 1, from 10:30 am to 7:00 pm. Visitors were able to participate in free workshops and activities, with a raffle offering attractive prizes such as vouchers, Homepod minis and iPhones. Workshops on Mac products were also offered, allowing participants to discover the advanced features of Apple devices.

With this new store, C&C is strengthening its position as a leader in the Apple reseller market in Europe, pursuing its commitment to offering an unparalleled customer experience and supporting its customers throughout their IT journey.